How to be a Store-In-Store Success
With Joe Gordon, Chief Supply Chain and Technology Officer at Krispy Krunchy Chicken
Joe describes his unique business model, which operates in convenience stores rather than standalone locations. With a focus on consistency, quality, and brand experience, Krispy Krunchy Chicken is growing faster than ever.
Listen now:
ServiceChannel
Joe describes his unique business model, which operates in convenience stores rather than standalone locations. With a focus on consistency, quality, and brand experience, Krispy Krunchy Chicken has grown to over 3,400 locations. Joe also highlights the importance of strong supply chain management, brand awareness, and good culture.
Welcome to Elevating Brick and Mortar.
The podcast about how operations and facilities drive brand performance.
On today’s episode, we talk with Joe Gordon, Chief Supply Chain and Technology Officer at Krispy Krunchy Chicken. Krispy Krunchy Chicken operates nearly 3,400 quick-serve locations and provides foodservice solutions for convenience stores, truck stops, universities, casinos and more across the U.S.
About the Guest
Heather has over 15 years of experience in strategy and growth with a customer focus. She advocates for people over costs, people over profits, and respecting the people on business’ front lines. In her free time she participates in RFMA, CASA, WFF, and organizations that support better outcomes for children in foster care.
“With chains, in the past, when they’ve been talking to us, one of the things we’ve said no to is ‘our brand versus theirs.’ We’re committed to having a collaborative conversation.”
— Joe Gordon
TIMESTAMPS
** 00:21 – About Krispy Krunchy Chicken
** 01:05 – Joe’s journey
** 12:32 – Commitment of the licensee
** 14:47 – C-store consistency
** 19:14 – Scaling for growth
** 24:14 – Spreading brand awareness
** 31:14 – Industry trends
** 37:00 – Future thinking
** 44:00 – Where to find Joe
** 44:24 – Sid’s takeaways
SPONSOR:
ServiceChannel brings you peace of mind through peak facilities performance.
Rest easy knowing your locations are:
- Offering the best possible guest experience
- Living up to brand standards
- Operating with minimal downtime
ServiceChannel partners with more than 500 leading brands globally to provide visibility across operations, the flexibility to grow and adapt to consumer expectations, and accelerated performance from their asset fleet and service providers.
